Custom Web Page Design – Portland
How would you describe your product? Type that phrase into Google and see what comes up. If you don’t see your company near the top, we can help.
The internet’s explosive growth since the early 1990s means your online presence can both reinforce your corporate identity and be a significant source of income. Today the internet is the first spot many consumers and small businesses go to for information.
It’s a powerful research tool for buying decisions and a hub of gaming, social networking and entertainment activity. As a result, businesses with effective custom websites and internet marketing campaigns achieve national, if not global reach, and generate new prospects and revenue.
How does your site stack up to your competition’s?
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Providing value to customers
What does your site do for your customers? What do they need it to do?
Some potential customers need an online resource to research your products and services. Others want a comprehensive portal to buy goods, check orders and connect to support professionals. Whatever their needs, your potential customers want your site design to be easy to navigate and filled with answers to their questions.
From a basic website to a complex, database-driven CMS system, our affordable Maine web design company can affordably design whatever you can imagine to meet the needs of your company. Because we keep our eyes on new technology coming down the pike, we develop your site so it can grow with your business.
Online technology is one of the fastest moving marketing channels, and we make it our job to keep up with the changes. We stay on the leading edge, so you can stay focused on what you do best.
The importance of functionality
Since it’s not 1993 anymore, we no longer expect visitors to be wowed by the mere existence of a website. Today’s web marketing design demands functionality beyond an electronic version of a brochure.
This functionality can take many forms depending on your industry and your business. Whether you need an interactive way to customize your products, a searchable database of instructional videos or a regularly updated blog with information about your industry, Spire Express can design the functionality your customers want and can use.
The days of uploading your website and forgetting it are long gone. With billions of web pages on the internet today, it’s hard to make your web page design stand out. Even more challenging, the latest tools used to position your site in cyberspace are constantly shifting. But our Maine web designers stay abreast of the latest trends and can give your site the exposure it deserves. When you work with Spire Express, our web page design services will help drive traffic to your site and convert visitors into customers.
Keep your internet marketing toolbox full and up-to-date
A successful internet marketing campaign is built on the collaborative use of several marketing channels. With Spire Express on your team, you will have some of the world’s most effective internet marketers wielding powerful tools and creative ideas to generate the exposure your small business needs. In the fast-moving world of cyberspace, we won’t let you get left behind.
Optimization Techniques (SEO)
The world of search engine optimization is rapidly evolving. The techniques that may have worked just a few years ago to boost your rank on Google and Yahoo are antiquated today. Many of the techniques that work today likely will not work in the same manner, as effectively or at all in the future.
To further complicate things, improper optimization can cause your site to be blacklisted altogether. This is why you need the services of an SEO firm that knows what works and what doesn’t, what would cause your website to be penalized and how to deliver results in the shortest amount of time. That firm is Spire Express.
Pay-per-click (PPC) marketing
SEO is great way to drive quality traffic to your site, but even the most effective campaigns take time to deliver results. To bridge the gap during the initial phases of your SEO program, and to supplement it down the road, a pay-per-click ad campaign is the way to go. Best of all, it will begin to deliver results immediately.
Like all promotion strategies, PPC success hinges on preliminary research followed by careful analysis and monitoring. Spire Express can deliver it all.
Content development + distribution
A good website becomes a great custom website when it is filled with relevant, quality content. Relevant content keeps visitors on your site longer and keeps them coming back. High value content also will improve your organic ranking.
Our team of copywriters will produce and upload relevant, quality material to your site on a regular basis. This will make sure your site stays ahead of the competition, remains useful to customers and attracts attention.
The content on your own custom website is only one part of the internet marketing equation though. The vast number of other websites out there are another part of it, and we ensure that through your linking strategy they aid in increasing your online exposure by uploading relevant, quality content to them.
An effective website starts with a solid foundation. That’s why we build your Maine web design project to the latest W3C standards, use XHTML programming and make sure your site works well in all major browsers. We’ll build your site using cascading style sheets, or CSS. This keeps your website’s content and structure separate, making future modifications quicker and less expensive. At Spire Express, web design in Maine is affordable.
When your website needs to work for you 24 hours a day, 7 days a week, allowing your visitors to purchase your products or services at any time, from anywhere, we can help. If you’re already selling online, we can help you do it better. If you’re not, we can help get your started.
Applications + databases
Behind every blog, shopping cart and online forum is an application that interacts with a database. To provide the functionality that you need, we can modify an existing application or develop a custom application from the ground up. You tell us what you need. We make it happen.
When you regularly entice existing customers and new prospects to visit your site, you build exposure for your brand and boost sales. E-mail marketing is an inexpensive, yet powerful tool in any internet marketing campaign.
By pushing newsletters and messages to targeted e-mail lists, you can quickly and easily reach your desired audience with useful information and special promotions. At Spire Express, we can implement a variety of web-based e-mail solutions and provide you with targeted e-mail lists. Isn’t it time to remind your customers about how your products and services can help them?
Knowing what aspects of your internet marketing campaign are working and which are not is critical to your campaign’s success. Armed with information about where your visitors are coming from and what they’re doing while on your site, we can make improvements to improve traffic, retention, referrals and conversions. Our cutting-edge tools allow us to carefully analyze all information pertaining to your traffic to produce the best results from your website.
Web Design in Maine: why we’re the right marketing website design company
“We know we’re the right marketing company for your business.” Sounds good doesn’t it? But the reality is until we listen to your needs, we won’t know if we have the right solution.
It starts with us listening and understanding. Then we’ll give you our experienced opinion on the subject. Maybe we can help; maybe we can point you in the right direction. Maybe we don’t have a clue. We’ll let you know whatever the case may be, and it doesn’t cost you a dime. We don’t “do” retainers. We help improve your small business project by project. That’s how you improve your profit, and that’s how we get paid.
Listen to what some of our satisfied clients say about their results. You can also take a look at some of the design work we’ve done for our clients. While you’re here, be sure to visit our marketing solutions section. It’s updated each week with great marketing tips.
Contact us to get started with affordable web design that turns ideas into customers!