Email marketing is a form of direct marketing that uses email as a means of communicating commercial messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered marketing. However, in essence email campaigns are used to accomplish several feats:
- Enhance the relationship of a client with current or old customers and to encourage customer loyalty and repeat business.
- Acquire new customers or convincing old customers to buy again
- Add advertisements in emails sent by other companies to their customers.
Spire Express does email marketing strategy for many clients. This involves creating campaigns (much like print campaign management), designing creative, writing copy, building email lists, sending emails and tracking individual email results and analyzing campaign results.
Spire Express does not SPAM. Every address we use has been approved by the recipient. Furthermore, each email we send has an unsubscribe feature as well. As such, Spire Express has a great reputation for emails being received by recipients, opened and clicked-through for the appropriate desired action. Our email campaign results far exceed industry standards.
Contact us today to see how this inexpensive form of direct marketing can greatly enhance your customer relations and sales.