As part of our range of marketing solutions, Spire Express has a long history of building marketing-related database applications for CRM. Our approach can be seen in the strategic planning section. We believe that ROI is an essential element to database design. As such, we start by looking at the end-result. What are your business drivers for building a database? Then we look at how people will use the database and create a user-centered design. Finally, we build and test the database. Using this approach we have created cost-effective technology to serve the marketing needs of our clients.
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