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Archive for the ‘eCommerce’ CategoryAn Introduction to Internet MetricsWednesday, August 19th, 2009No matter what you want your online presence to do for your business, you won’t know if it’s doing its job unless you look at the numbers. Without numbers, you’re dealing in guesswork. In a best-case scenario, guesswork leaves out the information you need to get the most mileage out of your online presence. Worst case, it means pumping money into an inefficient online campaign. Make your website a commerce laboratoryTuesday, August 18th, 2009Ever wonder why the milk is always in the back corner of the grocery store, why Nordstrom always has cosmetics and women’s shoes on the first floor, or why McDonald’s packaged its menu into value meals? These tactics are the result of years and years of observing consumer behavior and purchase patterns with the single-minded goal of boosting sales and margins. Lose the AttitudeTuesday, August 18th, 2009What Does “Nice” Have to do With Direct Marketing? Log in |
Spire Express Blog
I moved to Maine when I was 16 years old. I got my start as a feeder operator on a press. After a side step into the dying art of letterpress printing (which I quite enjoyed), I moved into film-based prepress. Building on that experience I then jumped head-first into digital prepress. I came on board at Spire Express in 2000, staying quite busy for some time doing imagesetting. Now here I am on the other side of yet another transition (away from silver-based imaging), working to stay on my toes with new technologies and media. When I'm not working, I enjoy playing the fiddle and banjo. Portland is a great town in which to work and play music. Read more posts by Mike You are currently browsing the archives for the eCommerce category. Latest EntriesTopics
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