The problem with standards is they are intentionally designed to allow print providers to closely match color on a wide variety of media, printed on any device, no matter what technology is being used. That’s great if you want the poster printed on your 12-color inkjet device to match the same image coming off a web press. But often, that’s not the best way to sell wide-format output. If you are covering the side of a building with an image, you want the colors to pop…
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Details about the report here

Laura Wood from researchandmarkets.org tells us that the (148€) report offers a “primer” on the various new and social media channels, such as:

- Web sites and e-mail
- Blogs and podcasts
- Twitter and other microblogging sites
- Facebook, LinkedIn, and other social networking sites
- Digg, StumbleUpon, and other social bookmarking sites
- YouTube and other online video applications

For each of these groups of channels, the report explains, in a nutshell:

- what it is
- what is required to get started
- what it costs
- best practices for inbound marketing
- how printers can use it for their own purposes
- how printers can offer it to their clients

The state of the Web, 2007: Check out the results of I/R’s 07 survey. Web retailers are feeling pretty bullish about their financial situation these days. But having made the transition from start-up operation to established business, web merchants are also keeping a close eye on their expenses and growing organically using their own resources rather than take on a big acquisition or too much outside financing, according to InternetRetailer’s latest monthly survey.
full article here
pdf of print article here

Thom Disch, head of multi-channel ramp retailer Handiramp.com and Internet Engine LLC, an Internet marketing company, has worked both sides of the online video fence. His e-commerce site uses demonstration videos for ramp products and is being redesigned to add more.

outline here
list of file types used here

According to a recent survey by MarketingProfs Research (marketingprofs.com), not all social-networking sites are created equal-particularly in terms of who is using them. The report shows Linkedln as the preferred social-networking site for B2B respondents, while Facebook scored highest with the B2C market. Businesses are learning that, while the message itself is critical, the channel through which they deliver it may hold the secret to a successful campaign.
PDF graphic here

To paraphrase:
1. Understand your client
2. Create segments
3. Provide timely info
4. Define events broadly
5. automate
ARTICLE HERE
PDF of print article here

Regina Brady discusses triggered email with Target Marketing

Article here

PDF here

I receive quite a bit of trigger e-mail these days. I’m fully aware that it comes from a bot, or macro. However, that doesn’t reduce it’s effectiveness. It’s comforting to know that a product has shipped, or a date has been confirmed, or product is now in stock. Other triggers that I receive are rain alerts, traffic alerts, low balance alerts, payment due alerts, payment posted alerts. Now that I think of it, a fair amount of the email that I receive is trigger email. The weird thing is, as much as I enjoy the convenience of receiving such correspondence, I shy away from creating the same type of messages. Maybe it’s time…

I think e-mail is here to stay. But then so are newspapers and books. It’s not a bad thing that different media compete. I believe that e-mail will continue to be king in business. But when it comes to group conversations outside the workplace, social media is just a better experience. One can tweak program settings so that SMS updates are sent for those individuals you want to hear from instantaneously. Other postings are seen when logging into the application, perhaps once a day or more often, depending on one’s proximity to a computing device. If you tire of a user’s constant posting of the minutiae of their life, it is easy to hide or even block them. Each user is in control of the connections they make and the way that information is posted to their wall or news feed. Facebook, for instance will allow you to block a particular application. You might want to see posts from your friend, but not all the ZOO postings that he or she makes. You can block just ‘ZOO’ but not your friend. I’m curious, does anyone know if the other user sees your block?

With the advent of the ipad I believe social media will take off even more.

Tim Ash chases the elusive ‘perfect’ registration page in this very timely post.
Article Here
PDF HERE

According to a recent survey of 404 web retailers, 2/3 plan to redesign their sites this year.
PDF HERE
Web Article Here