207-828-0041 - info@spireexpress.com
Spire Express

Internet Strategy

Portland, Maine Internet Marketing Strategies Experts

Today, business success requires internet marketing strategies that effectively navigate the threats and opportunities presented by the Internet. Without the ability to capitalize on value-creating opportunities as they appear, as well as avoid the pitfalls that can cripple a brand, the long-term prospects for any business are grim. That’s why it’s so important for businesses to find reliable partners with internet marketing experience in navigating the Internet landscape.

By linking our latest thinking and insights on the global implications of the web to traditional analytic and strategic techniques, we help our clients make the most out of their online presence.

We help our clients identify the online components of their product, market, and channel strategies that are most threatened and where new value-creating opportunities exist. This makes it much easier understand the pace of anticipated change, threat, and opportunity in their industry or segment.

With this information, we work with our clients to help them identify and acquire the capabilities required for online success and dominate their online marketplace.

Internet Strategy Development

Our internet marketing strategies offering helps clients develop business strategies that take into account the threats and opportunities presented by the Internet. By linking our latest thinking and insights on the global implications of the web to traditional analytic and strategic techniques, we help clients identify the components of their product, market, and channel strategies that are most threatened and where new value creating opportunities exist. We can then help clients create appropriate responses by:

  • Understanding the pace of anticipated change, threat and opportunity in their industry or segment
  • Identifying the capabilities required to compete and win
  • Determining whether new capabilities should be achieved through training, acquisition or partnering
  • Developing the integrated plan for bringing about the necessary changes in the client organization
Our value proposition to clients includes:
  • An identification of the eCommerce landscape and relevant attributes for their industry.
  • An identification of potential and probable target positions within the new landscape and the likely pace at which migration will occur.
  • A series of action steps designed to move towards the target positions.
  • An identification of required eCommerce capabilities to move toward target positions.
  • An assessment of the viability, desirability and fit of current initiatives versus chosen strategies.
  • A definition of appropriate eCommerce governance and organizational changes.
  • A case for funding and initial actions.
Internet Marketing Strategy Questions we can help with:
  • What will the world look like for our firm in the Internet world?  What are the differences between this world view and our place in the Industrial Economy today?
  • How can our core competencies be leveraged for success on the Internet?  What other competencies, capabilities, and collaborators will we need to be successful?
  • Which capabilities and assets should we shed, if any?
  • What is the best course of action to begin immediately to enable us to learn more and achieve early wins on the Web?
  • How do we react to competitive direct marketing eCommerce efforts?
  • How are channels of distribution likely to be different in a few years?  What are the options available to address this situation?
  • How can we reduce raw material and work-in-process inventories by establishing closer collaborative relationships with suppliers?
  • How much and what kind of capability should we add to our website?  For example, portal-like capability?  Market-making capability?  Channel or service-provider capabilities?
  • What are the options in governing and managing our web capability?
  • How can we improve our weak position in market segment X (or cost element Y or balance sheet item Z) through eCommerce?
  • We have eCommerce efforts underway but aren’t sure of the value.
  • Our functional executives want to proceed with migration to Internet-based business models.  How well is our current business strategy integrated with Internet Strategic Success Principles?  How well prepared are we to make any needed changes in our processes, organization, and technical infrastructure?
  • We haven’t thought much about how the Internet will affect our situation.  Can we do something that’s rapid, yet rigorous enough to yield insights and focus our near-term eCommerce initiatives and educate the management team about our specific eCommerce.
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Contact us to get started with eCommerce that turns ideas into customers!

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