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Stephen Beals – large format proofing

The problem with standards is they are intentionally designed to allow print providers to closely match color on a wide variety of media, printed on any device, no matter what technology is being used. That’s great if you want the poster printed on your 12-color inkjet device to match the same image coming off a web press. But often, that’s not the best way to sell wide-format output. If you are covering the side of a building with an image, you want the colors to pop…

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