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Tim Ash: Double your Conversion Rate.

June 4, 2010
Mike Conant
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  • Tim Ash chases the elusive ‘perfect’ registration page in this very timely post. He advocates using a clear page headline and a well-defined “action block” that contains a subheading and clear call to action. Upon implementing said improvements, one is likely to double the conversion rate of the form. Also important is running a “lean […]

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  • SixthSense demo | Video on TED.com

    October 28, 2009
    Mike Conant
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  • Pattie Maes and Pranav Mistry demo SixthSense | Video on TED.com Wiki here This video presentation from TED shows is pretty interesting-beginning Minority Report type of stuff. The fact that it does iconic gestures and is possible on any surface (non-computer) are great. The ramifications for social media or inbound marketing are just the least […]

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  • 13 proven strategies to create high-performing copy

    October 8, 2009
    Mike Conant
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  • Whether you’re using online or offline media channels to drive your direct marketing, copy significantly impacts your results. Direct is about getting prospects to read your message and respond right now. While you strive to build and support your brand using high-impact formats and images, you also must deliver copy that touches the heart and […]

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  • The Power of Taglines

    October 8, 2009
    Mike Conant
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  • Great taglines have three things in common: 1. You see them; 2. You understand them; 3. You connect them to the company. more FacebookTwitterLinkedinemail

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  • Ad Networks, Confusion Grow on Web

    October 7, 2009
    Mike Conant
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  • The whole idea behind ad networks when they first started cropping up a decade ago was to simplify the process of buying ads online by offering one-stop shops where marketers could buy across dozens or even hundreds of Web sites. But now the ad-network population consists of so many different permutations and combinations of services […]

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  • Boost Customer Confidence

    October 7, 2009
    Mike Conant
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  • How to combat “too-good-to-be-true” objections more FacebookTwitterLinkedinemail

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  • mail strategy: Use multiple elements

    October 7, 2009
    Mike Conant
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  • An effective direct mail strategy is based on the synergy of multiple key elements working together to generate cost-effective response – not just one or two tactical pieces. Focus on only one – such as the format – at the expense of the rest, and you’ll dramatically limit your response. more FacebookTwitterLinkedinemail

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  • Web Ads Appear On Racy Sites Despite Checks

    October 6, 2009
    Mike Conant
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  • LAST MONTH, Verizon Communications Inc. was surprised to find one of its Internet ads on a MySpace.com page with photos of scantily clad women. WaIt Disney Co. was unaware that its ad was next to an article about male sexual performance on About.com. Jobs Web site Monster.com didn’t realize its spot was on a site […]

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  • Online cool-stuff experiment evolves

    October 5, 2009
    Mike Conant
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  • Creative people want to express that creativity. Meanwhile, they need to make a living – possibly by finding an audience for some buyable form of that creativity. This is an old predicament, but the Internet enables new experiments in resolving it – like the Swap Meat, a project of a Web site called Coudal.com. >>More […]

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  • Consumer Electronics – a look ahead (from 2005)

    October 5, 2009
    Mike Conant
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  • THE MARCH of digital technologies through cameras, video and a flurry of gadgets is reshaping old standbys and broadening their use. Clock radios are turning into uberstereos; and cameras into slim wonders that beam images to a TV or printer. Television, which had evolved only gradually since the advent of color in the 1950s, is […]

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