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Stephen Beals – large format proofing

September 2, 2010
Mike Conant
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  • The problem with standards is they are intentionally designed to allow print providers to closely match color on a wide variety of media, printed on any device, no matter what technology is being used. That’s great if you want the poster printed on your 12-color inkjet device to match the same image coming off a […]

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  • Direct Mail Delivers

    August 6, 2010
    Mike Conant
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  • Among all the bad news for print markets, direct mail remains one bright spot. Annual spending on U.S. direct mail advertising is approximately $60 billion a year, and it’s growing at a healthy clip: seven to eight percent a year. In 2005, companies and other groups sent out 100 billion pieces of direct mail, up […]

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  • 63-page Social Media Guide available

    August 3, 2010
    Mike Conant
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  • Details about the report here Laura Wood from researchandmarkets.org tells us that the (148€) report offers a “primer” on the various new and social media channels, such as: – Web sites and e-mail – Blogs and podcasts – Twitter and other microblogging sites – Facebook, LinkedIn, and other social networking sites – Digg, StumbleUpon, and […]

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  • Video Marketing Strategy Outline

    July 19, 2010
    Mike Conant
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  • Thom Disch, head of multi-channel ramp retailer Handiramp.com and Internet Engine LLC, an Internet marketing company, has worked both sides of the online video fence. His e-commerce site uses demonstration videos for ramp products and is being redesigned to add more. outline here list of file types used here FacebookTwitterLinkedinemail

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  • Internet Retailer’s 2007 survey

    July 19, 2010
    Mike Conant
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  • The state of the Web, 2007: Check out the results of I/R’s 07 survey. Web retailers are feeling pretty bullish about their financial situation these days. But having made the transition from start-up operation to established business, web merchants are also keeping a close eye on their expenses and growing organically using their own resources […]

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  • The channel matters

    July 12, 2010
    Mike Conant
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  • According to a recent survey by MarketingProfs Research (marketingprofs.com), not all social-networking sites are created equal-particularly in terms of who is using them. The report shows Linkedln as the preferred social-networking site for B2B respondents, while Facebook scored highest with the B2C market. Businesses are learning that, while the message itself is critical, the channel […]

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  • 5 steps for event-triggered marketing

    July 9, 2010
    Mike Conant
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  • To paraphrase: 1. Understand your client 2. Create segments 3. Provide timely info 4. Define events broadly 5. automate ARTICLE HERE PDF of print article here FacebookTwitterLinkedinemail

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  • Triggered e-mail programs you can’t start 2010 without

    June 16, 2010
    Mike Conant
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  • Regina Brady discusses triggered email with Target Marketing I receive quite a bit of trigger e-mail these days. I’m fully aware that it comes from a bot, or macro. However, that doesn’t reduce it’s effectiveness. It’s comforting to know that a product has shipped, or a date has been confirmed, or product is now in […]

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  • Will Social Media Kill E-mail?

    June 7, 2010
    Mike Conant
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  • I think e-mail is here to stay. But then so are newspapers and books. It’s not a bad thing that different media compete. I believe that e-mail will continue to be king in business. But when it comes to group conversations outside the workplace, social media is just a better experience. One can tweak program […]

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  • Survey: pent-up demand for redesign projects

    June 4, 2010
    Mike Conant
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  • According to a recent survey of 404 web retailers, 2/3 plan to redesign their sites this year. PDF HERE Web Article Here FacebookTwitterLinkedinemail

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