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Keeping Up With the Joneses

A three-step game plan to conduct an e-mail audit

Every company has marketing activities it performs exceptionally. For example, one marketer may have superior e-mail creative, while another may have mastered the use of triggered messaging. While we all strive for excellence, it’s a fact that we can’t shine in every area. It’s a good idea to turn your focus outward and analyze your competition. You just might learn something.