What your customer data should be telling you
October 2nd, 2009 by Mike
Wisdom and knowledge are not the same thing. Wisdom is the application of knowledge: the ability to recognize a fact, trend, or signal as significant; the ability to take a technique and apply it to accomplish a goal. Modern enterprises know plenty about their customers-every day transactional systems chatter, Web logs fill, and customer activities are tracked. Most companies don’t need to know more about their customers, they need to know what to do with the knowledge already in hand. Fortunately, there are a number of emerging strategies for companies that need to gain wisdom about what they already know-and many don’t require opening up the corporate coffers, only taking a new approach to turn customer knowledge into wisdom.
