Two triggered e-mail programs you can’t start 2010 without
June 16th, 2010 by Mike
Regina Brady discusses triggered email with Target Marketing
Article here
PDF here
I receive quite a bit of trigger e-mail these days. I’m fully aware that it comes from a bot, or macro. However, that doesn’t reduce it’s effectiveness. It’s comforting to know that a product has shipped, or a date has been confirmed, or product is now in stock. Other triggers that I receive are rain alerts, traffic alerts, low balance alerts, payment due alerts, payment posted alerts. Now that I think of it, a fair amount of the email that I receive is trigger email. The weird thing is, as much as I enjoy the convenience of receiving such correspondence, I shy away from creating the same type of messages. Maybe it’s time…
