True ROI Accountability
November 10th, 2009 by Mike
Web marketers can easily tell whether a particular consumer visited a specific site, when she visited, and whether she bought something. But despite a decades-long head start, television advertisers haven’t been as successful connecting the shows people watch to the products they buy. Now a new media research company, TRA – for “True ROI Accountability for Media” – is taking another crack at the problem. It merges data from people’s cable set-top boxes with consumer-purchase databases…
