The science – and art – of getting recipients to open your envelopes
October 5th, 2009 by Mike
At a time when the corporate world seems increasingly obsessed with digital solutions, legendary direct marketer Ernan Roman has some compelling news for brands: Recipients actually want your traditional mail. Roman says that prospects and customers have been so overwhelmed with e-mails in recent years that the deluge has turned off many of them. It has also made them more receptive to mail.
