The Power of Personalization: Impact of Individualized Content Delivery
August 11th, 2009 by Mike
In March 2008. the CMO Council surveyed top marketing executives for their insights into customized content, collateral and personalized Web interaction on marketing effectiveness, customer acquisition, retention and business outcomes. The survey population consisted of more than 700 senior executives – ranging from CEO, CMO, SVP and VP of marketing–from across technology, lnternet, telecommunications, media, professional services, banking/finance, retail, consumer goods and manufacturing.
