The Customer Experience
For someone who just checked into a New York hotel after being up all night on his new airline’s first Dubai to New York flight, Ian Ferguson-Brown sounds remarkably relaxed. Throw in the fact that he is launching that airline when airlines are dicey financial propositions at best, and he sounds downright tranquil. “Our mission and our vision is to change hospitality and aviation,” says Ferguson-Brown, head of brand management for United Arab Emirate-based Etihad Airlines.

