Successful Space
August 21st, 2009 by Mike
Some direct marketers spend thousands of dollars creating and placing space advertisements only to find their money ill spent. Can space ads be a successful part of your marketing mix? Possibly, but only if you avoid the pratfalls of failed efforts. This medium is worth testing, but how can you learn their secrets and execute successful space campaigns year after year? By breaking down the anatomy of the space ad and building a smart campaign inside and out.
