Maine Broadcast Television, Print Advertising

MediaPost Publications Engagement: The New Frontier In Deliverability? 10/06/2009

October 6th, 2009 by Mike

Recently there has been a great deal of buzz around the idea that “engagement” is a new metric used by ISPs and other mailbox providers to determine mailbox placement. However, engagement isnt new at all.  It has been a part of the filtering mix for quite a while.  The ISPs are simply adding clicks, opens and a few other measure of user engagement to the long list of other engagement metrics that have been in use for a while.

via MediaPost Publications Engagement: The New Frontier In Deliverability? 10/06/2009.

Be Sociable, Share!

This entry was posted on Tuesday, October 6th, 2009 at 1:32 pm and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply


Log in
Spire Express Blog

I moved to Maine when I was 16 years old. I got my start as a feeder operator on a press. After a side step into the dying art of letterpress printing (which I quite enjoyed), I moved into film-based prepress. Building on that experience I then jumped head-first into digital prepress. I came on board at Spire Express in 2000, staying quite busy for some time doing imagesetting. Now here I am on the other side of yet another transition (away from silver-based imaging), working to stay on my toes with new technologies and media. When I'm not working, I enjoy playing the fiddle and banjo. Portland is a great town in which to work and play music.

Read more posts by

Latest Entries

Topics

Archives