Maine Broadcast Television, Print Advertising

How to: Make your ad dollars go farther

October 5th, 2009 by Mike

Targeting customers in a media-fragmented marketplace is a continual challenge for advertisers. The abundance of advertising sources has overwhelmed and divided consumer attention. This means advertisers, media planners and media buyers need the right tools to help them decide on the best allocation of advertising dollars.

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This entry was posted on Monday, October 5th, 2009 at 10:15 am and is filed under Printing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Spire Express Blog

I moved to Maine when I was 16 years old. I got my start as a feeder operator on a press. After a side step into the dying art of letterpress printing (which I quite enjoyed), I moved into film-based prepress. Building on that experience I then jumped head-first into digital prepress. I came on board at Spire Express in 2000, staying quite busy for some time doing imagesetting. Now here I am on the other side of yet another transition (away from silver-based imaging), working to stay on my toes with new technologies and media. When I'm not working, I enjoy playing the fiddle and banjo. Portland is a great town in which to work and play music.

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