Maine Broadcast Television, Print Advertising

Fine-Tuning Cable Audiences

August 28th, 2009 by Mike

When real-estate company RE/MAX International advertises with local cable operators, it typically asks them to air its commercials during home-improvement shows like A&E’s “Flip This House” and HGTV’s “House Hunters.” The idea is that viewers of such programs may also be in the market to buy or sell a house. Such logic makes sense, but advertisers these days are demanding more precision…

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Spire Express Blog

I moved to Maine when I was 16 years old. I got my start as a feeder operator on a press. After a side step into the dying art of letterpress printing (which I quite enjoyed), I moved into film-based prepress. Building on that experience I then jumped head-first into digital prepress. I came on board at Spire Express in 2000, staying quite busy for some time doing imagesetting. Now here I am on the other side of yet another transition (away from silver-based imaging), working to stay on my toes with new technologies and media. When I'm not working, I enjoy playing the fiddle and banjo. Portland is a great town in which to work and play music.

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