Spire Express http://www.spireexpress.com/blog Just another WordPress weblog Fri, 04 May 2012 18:57:08 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Mobile ‘Context’ http://www.spireexpress.com/blog/mobile-context/ http://www.spireexpress.com/blog/mobile-context/#comments Tue, 01 May 2012 17:11:29 +0000 Mike http://www.spireexpress.com/blog/?p=983 In this discussion in Internet Retailer, Julie Ask delves into the ‘context’ of mobile internet users. While this article was written just six months ago, it is already feeling a bit dated. It is now taken for granted that our personal information will be used for targeting purposes online. It turns out that even elevation can be used as part of the context used to target users with content (someone in the penthouse suite may be given different content than someone on the ground floor. Here is a link to the online article Or, read the print article here.

]]> http://www.spireexpress.com/blog/mobile-context/feed/ 0 Search engine marketing comes back strong http://www.spireexpress.com/blog/972/ http://www.spireexpress.com/blog/972/#comments Mon, 17 Oct 2011 15:24:33 +0000 Mike http://www.spireexpress.com/blog/?p=972 Internet Retailer summarizes two recent reports: State of Search Engine Marketing Report 2010 by consulting firm Econsultancy.com Ltd in conjunction with the Search Engine Marketing Professional Organization, and Q1, 2010 Search Advertising Results: Analysis, Interpretation and Forecasts” by search engine marketing services firm NetEiixir.

Read the print article here

Read the online article here

 

]]> http://www.spireexpress.com/blog/972/feed/ 0 Multichannel Feedback http://www.spireexpress.com/blog/multichannel-feedback/ http://www.spireexpress.com/blog/multichannel-feedback/#comments Fri, 07 Oct 2011 20:32:39 +0000 Mike http://www.spireexpress.com/blog/?p=967 The Feedback Success Formula: 1. Encourage your customers to complain. 2. Fix their problems. 3. Repeat.

Read the print article here.

]]> http://www.spireexpress.com/blog/multichannel-feedback/feed/ 0 Jonathan Beeston, of Efficient Frontier discusses Biddable Display http://www.spireexpress.com/blog/jonathan-beeston-of-efficient-frontier-discusses-biddable-display/ http://www.spireexpress.com/blog/jonathan-beeston-of-efficient-frontier-discusses-biddable-display/#comments Fri, 07 Oct 2011 13:26:33 +0000 Mike http://www.spireexpress.com/blog/?p=964 Jonathan: “The banner is the grandfather of online advertising. It has spawned different sizes, formats, and targeting over the years, but like many grandfathers, it still has an old-fashioned way of behaving, especially in regards to trading.”

Read the print articles here.

]]> http://www.spireexpress.com/blog/jonathan-beeston-of-efficient-frontier-discusses-biddable-display/feed/ 0 Not showing up in natural search? http://www.spireexpress.com/blog/not-showing-up-in-natural-search/ http://www.spireexpress.com/blog/not-showing-up-in-natural-search/#comments Wed, 05 Oct 2011 15:19:22 +0000 Mike http://www.spireexpress.com/blog/?p=957 Nathan Safran, senior research analyst and Seth Dotterer, senior director of marketing, both from Conductor, inc. studied 88,758 keywords, on which the retailers spent more than $2.4 million per day for paid search ads. They evaluated those keywords in natural search. This piece details the results and chronicles how to use the results from a ppc campaign to tailor natural search.

Read the print article here or go to their site

 

 

 

]]> http://www.spireexpress.com/blog/not-showing-up-in-natural-search/feed/ 0 YouTube Redefining the Entertainment Business http://www.spireexpress.com/blog/how-youtubes-global-platform-is-redefining-the-entertainment-business/ http://www.spireexpress.com/blog/how-youtubes-global-platform-is-redefining-the-entertainment-business/#comments Tue, 27 Sep 2011 15:36:21 +0000 Mike http://www.spireexpress.com/blog/?p=948 Danielle Sacks, award-winning senior writer at Fast Company magazine chronicles how YouTube CEO Salar Kamangar and his team have transformed Google’s Folly into a mind-blowing — and lucrative — global platform that is redefining the entertainment business.

Read the print article here.

Read the article on Fastcompany.com

]]> http://www.spireexpress.com/blog/how-youtubes-global-platform-is-redefining-the-entertainment-business/feed/ 0 Video, the last frontier http://www.spireexpress.com/blog/video-the-last-frontier/ http://www.spireexpress.com/blog/video-the-last-frontier/#comments Thu, 22 Sep 2011 15:51:13 +0000 Mike http://www.spireexpress.com/blog/?p=940 Wayne Wall, CEO of Hopkinton, Mass.-based on-demand video software provider Flimp Media, discusses video and its impact on the marketing, especially mobile devices and email marketing to those devices. I found it telling that visitors to pages with video spent approximately 1.5 minutes on page compared to 8 to 10 seconds on pages without. This begs the question, ‘Is it time to start embedding video in marketing email?’

Read the entire print article here.

View the article on the Target Marketing site, here.

]]> http://www.spireexpress.com/blog/video-the-last-frontier/feed/ 0 Behind the Great Firewall of China http://www.spireexpress.com/blog/behind-the-great-firewall-of-china/ http://www.spireexpress.com/blog/behind-the-great-firewall-of-china/#comments Thu, 22 Sep 2011 14:47:37 +0000 Mike http://www.spireexpress.com/blog/?p=936 Jeremy Goldkorn founded the popular China media website Danwei.org, and acts as editor and publisher. The site has tracked the changes in China’s media and Internet on a daily basis since 2003 and also produces video interviews with people in culture and the media in China. Here, in this piece in fastcompany.com magazine, he outlines the copykat sites that have sprung up in China.
Read the print article here.

]]> http://www.spireexpress.com/blog/behind-the-great-firewall-of-china/feed/ 0 Moviemaking for the masses http://www.spireexpress.com/blog/930/ http://www.spireexpress.com/blog/930/#comments Wed, 21 Sep 2011 20:17:29 +0000 Mike http://www.spireexpress.com/blog/?p=930 There’s something hilarious about seeing a cartoon bear cuss like George Carlin in a computerized voice while planning vehicular homicide. For this, the world can thank Xtranormal, an online animation company that plops anyone touched by the muse into the director’s seat of his own comedy sketch.

Read print article here.
Visit Xtranormal site.

]]> http://www.spireexpress.com/blog/930/feed/ 0 7 Keys to E-Commerce Tests That Matter http://www.spireexpress.com/blog/7-keys-to-e-commerce-tests-that-matter/ http://www.spireexpress.com/blog/7-keys-to-e-commerce-tests-that-matter/#comments Wed, 21 Sep 2011 19:54:36 +0000 Mike http://www.spireexpress.com/blog/?p=925 Larry Kavanagh, founder of D.M.insite discusses what to test with the goal in mind of pushing up online sales and profits. He has a 7-step program that touches on all the important keys to success.

Read the online article here.

Read the print article here.

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