Maine Broadcast Television, Print Advertising

Explore inbound and outbound marketing channels

November 27th, 2009 by Mike

Which works best for B-B generation – inbound or outbound marketing? Inbound refers to prospects contacting marketers “out of the blue,” because they are actively interested in specific products or services. Conversely, outbound marketing requires marketers to reach out and touch prospects proactively, e.g., with a postcard, telemarketing call, e-mail or magazine advertisement.

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This entry was posted on Friday, November 27th, 2009 at 12:19 pm and is filed under Marketing Solutions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Spire Express Blog

I moved to Maine when I was 16 years old. I got my start as a feeder operator on a press. After a side step into the dying art of letterpress printing (which I quite enjoyed), I moved into film-based prepress. Building on that experience I then jumped head-first into digital prepress. I came on board at Spire Express in 2000, staying quite busy for some time doing imagesetting. Now here I am on the other side of yet another transition (away from silver-based imaging), working to stay on my toes with new technologies and media. When I'm not working, I enjoy playing the fiddle and banjo. Portland is a great town in which to work and play music.

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