Maine Broadcast Television, Print Advertising

Customers Rule

November 30th, 2009 by Mike

Two principles guide ICM. First, the customer portfolio – the universe of prospects and engaged customers with the brand-is an organization’s most strategic asset. Second, an organization’s ability to optimally manage and grow the value of this customer portfolio is the key differentiator between market leaders and, well, everybody else.

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This entry was posted on Monday, November 30th, 2009 at 11:02 am and is filed under Marketing Solutions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Spire Express Blog

I moved to Maine when I was 16 years old. I got my start as a feeder operator on a press. After a side step into the dying art of letterpress printing (which I quite enjoyed), I moved into film-based prepress. Building on that experience I then jumped head-first into digital prepress. I came on board at Spire Express in 2000, staying quite busy for some time doing imagesetting. Now here I am on the other side of yet another transition (away from silver-based imaging), working to stay on my toes with new technologies and media. When I'm not working, I enjoy playing the fiddle and banjo. Portland is a great town in which to work and play music.

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