Maine Broadcast Television, Print Advertising

Cliff Conneighton outlines 5 steps for event-triggered marketing

July 9th, 2010 by Mike

To paraphrase:
1. Understand your client
2. Create segments
3. Provide timely info
4. Define events broadly
5. automate
ARTICLE HERE
PDF of print article here

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This entry was posted on Friday, July 9th, 2010 at 2:59 pm and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Spire Express Blog

I moved to Maine when I was 16 years old. I got my start as a feeder operator on a press. After a side step into the dying art of letterpress printing (which I quite enjoyed), I moved into film-based prepress. Building on that experience I then jumped head-first into digital prepress. I came on board at Spire Express in 2000, staying quite busy for some time doing imagesetting. Now here I am on the other side of yet another transition (away from silver-based imaging), working to stay on my toes with new technologies and media. When I'm not working, I enjoy playing the fiddle and banjo. Portland is a great town in which to work and play music.

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