Dion Hinchcliffe is an internationally-recognized business strategist and enterprise architect who has worked for 20 years to bring innovative solutions to clients in the Global 2000, federal government, and Internet startup community. He tackles the question “What is Web 2.0?” in this article on AIIM.org. AIIM was founded in 1943 as the National Microfilm Association and later became the Association for Information and Image Management.

For some time I had assumed that web 2.0 was a technology, like xhtml or perhaps a wider browser layout. As Dion describes in this article, it is really more about a collaborative, distributive approach to the handling of data. If you’re not on board, Web 2.0′s time is here and now.

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Elaine Chen of FatWire Software discusses the industry trend toward WEM (web experience management). Formerly called WCM (web content management), our sites should be able to target, deliver dynamic content, track results and allow users to participate in the process. These are the goals that she laid out in this 2009 article. How are we doing so far?

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CBS is about to start showing some skin. About a year after they were introduced, a handful of video-ad formats-called bugs, tickers and skin – are jockeying to become the favorites among marketers. The skin format, in which the ad appears in a graphic surrounding the window where the video plays, has been slower to gain momentum because it isn’t widely available on top video sites.

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Increasingly, organizations are turning to Web Content Management (WCM) systems as a central means of storing, managing, and editing all their Web content, including electronic documents, digital photography, audio, video and other forms of digital media.

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As site search continues to evolve into a more sophisticated merchandising tool, retailers are recognizing greater uses for the data that powers their site search engine, The end game is to create a more enriching shopping experience that delivers a higher level of customer service, and subsequently boosts conversion rates and customer loyalty.

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Have you got eight hours and $10? Then you can build a Web site for your business. Thanks to competition among Webhosting providers, and the falling costs of Web storage, it’s never been easier to get a Web site up and running-from buying the domain name to building a site to setting up a payment system to tracking traffic.

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