Details about the report here

Laura Wood from researchandmarkets.org tells us that the (148€) report offers a “primer” on the various new and social media channels, such as:

- Web sites and e-mail
- Blogs and podcasts
- Twitter and other microblogging sites
- Facebook, LinkedIn, and other social networking sites
- Digg, StumbleUpon, and other social bookmarking sites
- YouTube and other online video applications

For each of these groups of channels, the report explains, in a nutshell:

- what it is
- what is required to get started
- what it costs
- best practices for inbound marketing
- how printers can use it for their own purposes
- how printers can offer it to their clients

The state of the Web, 2007: Check out the results of I/R’s 07 survey. Web retailers are feeling pretty bullish about their financial situation these days. But having made the transition from start-up operation to established business, web merchants are also keeping a close eye on their expenses and growing organically using their own resources rather than take on a big acquisition or too much outside financing, according to InternetRetailer’s latest monthly survey.
full article here
pdf of print article here

According to a recent survey by MarketingProfs Research (marketingprofs.com), not all social-networking sites are created equal-particularly in terms of who is using them. The report shows Linkedln as the preferred social-networking site for B2B respondents, while Facebook scored highest with the B2C market. Businesses are learning that, while the message itself is critical, the channel through which they deliver it may hold the secret to a successful campaign.
PDF graphic here

For companies that had their heads in the clouds when it came time to upgrade their computers, Hewlett-Packard, Intel and JDA Software Group thought it was time for some skywriting. The technology firms sent out personalized direct mail pieces that featured a man with his arms spread upward, experiencing an epiphany due to these fluffy words forming above his head: “Bruce Schwartz, The Moment Has Arrived.”

more

In a move that could shift the balance of power in the newspaper industry, McClatchy Co. has abandoned a nascent national online advertising partnership with Tribune Co. and Gannett Co. to join a rival group of publishers that is in the final stages of negotiating a broad deal with Yahoo Inc., according to people familiar with the discussions.

more

The Web’s emergence is forcing ad executives to succumb to marketers’ demands that agencies reinvent how ads are created, and forgo their TV-centric approach. Clients are even calling for changes in the way ad firms are structured. But until now, few advertisers have spent more than 5% to 10% of their marketing budgets online. With the growth of online video and social networking, ad experts expect that percentage to jump significantly this year.

more

With the decline in the numbers of television viewers in recent years, networks are in search of a sure-fire way to guarantee an audience for advertisers. They should look no further than Scripps Networks, which on june 19 debuted a TV show created in a most unconventional way. HGTV (Home & Garden TV), owned by Scripps, unveiled “Rate My Space,” a show spawned from the community website of the same name. Launched in February 2007, the site, also powered by HGTV, invites…

more

The most influential mashup this year wasn’t a Beatles tune remixed with hip-hop lyrics. It was an online street map of Chicago overlaid with crime statistics. Chicagocrime.org, which was created by the journalist Adrian Holovaty, was one of the first Web sites to combine publicly available data from one site (in this case, the Chicago Police Department’s online database) with a digital map supplied by another site (in this case, Google).

more

Your mobile phone is about to get a lot cooler. How cool? In the coming months, you’ll be able to dictate text messages and surf the Web just by speaking commands- no tapping or clicking required. If you’re trying to figure out where to go to lunch…

more

Creative people want to express that creativity. Meanwhile, they need to make a living – possibly by finding an audience for some buyable form of that creativity. This is an old predicament, but the Internet enables new experiments in resolving it – like the Swap Meat, a project of a Web site called Coudal.com.

more