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Archive for the ‘Email Marketing’ Category

Cliff Conneighton outlines 5 steps for event-triggered marketing

Friday, July 9th, 2010

To paraphrase:
1. Understand your client
2. Create segments
3. Provide timely info
4. Define events broadly
5. automate
ARTICLE HERE
PDF of print article here

Two triggered e-mail programs you can’t start 2010 without

Wednesday, June 16th, 2010

Regina Brady discusses triggered email with Target Marketing

Article here

PDF here

I receive quite a bit of trigger e-mail these days. I’m fully aware that it comes from a bot, or macro. However, that doesn’t reduce it’s effectiveness. It’s comforting to know that a product has shipped, or a date has been confirmed, or product is now in stock. Other triggers that I receive are rain alerts, traffic alerts, low balance alerts, payment due alerts, payment posted alerts. Now that I think of it, a fair amount of the email that I receive is trigger email. The weird thing is, as much as I enjoy the convenience of receiving such correspondence, I shy away from creating the same type of messages. Maybe it’s time…

Target Marketing’s Tim Ash: Double your Conversion Rate.

Friday, June 4th, 2010

Tim Ash chases the elusive ‘perfect’ registration page in this very timely post.
Article Here
PDF HERE

Engage Your Readers

Tuesday, December 8th, 2009

When you read studies showing average e-mail open and click-through rates, do you compare your own results to these statistics with glee or chagrin? In either case, you have the opportunity to improve your reaults if you put a laser-like focus on your audience members. Give them content and offers they want, and you have a better chance of engaging them

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Test for Success

Monday, November 30th, 2009

Improve your results one e-mail at a time

It’s a new year, and this is the perfect time to make plans to improve results from your e-mail programs by conducting some meaningful tests.

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Keeping Up With the Joneses

Monday, November 30th, 2009

A three-step game plan to conduct an e-mail audit

Every company has marketing activities it performs exceptionally. For example, one marketer may have superior e-mail creative, while another may have mastered the use of triggered messaging. While we all strive for excellence, it’s a fact that we can’t shine in every area. It’s a good idea to turn your focus outward and analyze your competition. You just might learn something.

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Base your direct mail strategy on the synergy of multiple elements

Wednesday, October 7th, 2009

An effective direct mail strategy is based on the synergy of multiple key elements working together to generate cost-effective response – not just one or two tactical pieces. Focus on only one – such as the format – at the expense of the rest, and you’ll dramatically limit your response.

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MediaPost Publications Engagement: The New Frontier In Deliverability? 10/06/2009

Tuesday, October 6th, 2009

Recently there has been a great deal of buzz around the idea that “engagement” is a new metric used by ISPs and other mailbox providers to determine mailbox placement. However, engagement isnt new at all.  It has been a part of the filtering mix for quite a while.  The ISPs are simply adding clicks, opens and a few other measure of user engagement to the long list of other engagement metrics that have been in use for a while.

via MediaPost Publications Engagement: The New Frontier In Deliverability? 10/06/2009.

The science – and art – of getting recipients to open your envelopes

Monday, October 5th, 2009

At a time when the corporate world seems increasingly obsessed with digital solutions, legendary direct marketer Ernan Roman has some compelling news for brands: Recipients actually want your traditional mail. Roman says that prospects and customers have been so overwhelmed with e-mails in recent years that the deluge has turned off many of them. It has also made them more receptive to mail.

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Making Email More Productive – and More Secure

Monday, October 5th, 2009

Email: You can’t live with it, and you can’t live without it. For a relatively recent business tool, email certainly plays a big role in the lives of office workers. The average business user sends and receives about 170 messages a day…

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Spire Express Blog

I moved to Maine when I was 16 years old. I got my start as a feeder operator on a press. After a side step into the dying art of letterpress printing (which I quite enjoyed), I moved into film-based prepress. Building on that experience I then jumped head-first into digital prepress. I came on board at Spire Express in 2000, staying quite busy for some time doing imagesetting. Now here I am on the other side of yet another transition (away from silver-based imaging), working to stay on my toes with new technologies and media. When I'm not working, I enjoy playing the fiddle and banjo. Portland is a great town in which to work and play music.

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