The state of the Web, 2007: Check out the results of I/R’s 07 survey. Web retailers are feeling pretty bullish about their financial situation these days. But having made the transition from start-up operation to established business, web merchants are also keeping a close eye on their expenses and growing organically using their own resources rather than take on a big acquisition or too much outside financing, according to InternetRetailer’s latest monthly survey.
full article here
pdf of print article here

According to a recent survey of 404 web retailers, 2/3 plan to redesign their sites this year.
PDF HERE
Web Article Here

Online retailers are protective of their main means of customer communication

more

Creative people want to express that creativity. Meanwhile, they need to make a living – possibly by finding an audience for some buyable form of that creativity. This is an old predicament, but the Internet enables new experiments in resolving it – like the Swap Meat, a project of a Web site called Coudal.com.

more

Marketing and customer acquisition costs are on the rise, and ROI-driven marketing is more important than ever. Accordingly, today’s savvy e-commerce marketers invest precious time and money into meticulously selected search terms, carefully segmented e-mail campaigns and highly focused advertising. It’s quite surprising then, how little thought goes into the other half of the equation, the landing page.

more

Instead, Dec. 15 is forecast to be the busiest online retail day this year…

more

Ever since Global Sports Inc., now GSI Commerce Inc., appeared on the web retailing scene seven years ago, the company has made all the right moves to become the market leader in providing turnkey third-party e-commerce services to big chain retailers and consumer brand manufacturers.

more

The last thing a customer wants is to be treated like a faceless number in a database. Ironically, that number may be connected to a wealth of information that instead helps companies provide personal service, more relevant communication, and a better experience-all while allowing those same organizations to increase wallet share and boost the ROI of their customer-focused initiatives.

more

When PC Universe Inc. redesigned its web site last year, the company knew that just giving the home page a new treatment wasn’t enough to energize sales or take market share from competitors. It wanted a site with better features and functions that would grab shoppers’ attention and turn browsers into buyers.

more

Despite a challenging economy, online commerce remains a primary driver of growth for businesses. While improved Web site performance is an obvious target for most retailers, the path to achieve this goal is less clear. Online advertising, if successful, will drive qualified visitors, but traffic is only half the battle. The Web site must quickly establish high relevance to user needs, direct users to desired products and provide value and information to support the sale.

more