Maine Broadcast Television, Print Advertising

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Opening a window on the Mac

Wednesday, December 30th, 2009

Interesting article in WSJ last week. Some handy hints on making the switch – Opening a Window on the Mac. I can still remember the moment for me when I came over from the PC side. It was about 1994. I was using Windows 3.1 at work; was familiar and comfortable writing batch programs, used DOSSHELL. Computing had come a long way at that time. However, I didn’t know what I was missing. I had tried to purchase some typesetting some years prior from a company that used an Apple Leasa (sp?). It was a not-so-great experience.

That was still fresh in my mind when I went to work at my hometown’s newspaper. I can remember the first night. I got a 10-minute introduction to the mac plus that they were using and then left on my own to type up some stories. I decided that it would be a good idea to create a folder to keep the stories in. I managed to somehow get a folder on the desktop (what was this desktop, anyway?) and then proceeded to look for a command in the menu structure to name it something other than “untitled folder”. I rummaged through all the desk drawers until I found a manual. The manual was quite sparse as I remember. Where were all the hundreds or thousands of pages that described every command in minutiae? Frustrated, I turned back to the tiny 9″ hi-res screen and clicked on the folder name. It became highlighted!! I then typed the name of the issue and I was converted to a mac user at that instance. I never looked back.

Should you be tempted to make the switch, this article explains some of the differences between the 2 operating systems.

story here

From Prospects to Profits

Monday, October 5th, 2009

Marketers spend millions to generate a response from a customer, but then strike out at the most crucial point of the acquisition cycle – when the customer reaches out. Typically, only 40-60% of ad responders become customers. That translates to approximately 50% of high-value leads that are lost.

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Legislators spending more to inform voters

Tuesday, September 22nd, 2009

The cost of staying in touch continues to rise in Augusta, as state lawmakers spend more tax dollars on mail to their constituents.

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Big Daily’s ‘Hyperlocal’ Flop

Tuesday, September 15th, 2009

FOR BELIEVERS in the power of rigorous local coverage to help save newspapers, the Washington Post’s launch of LoudounExtra.com last July was a potentially industry-defining event. It paired a journalistic powerhouse with a dream team of Internet geeks to build a virtual town square for one of Virginia’s and the nation’s most-affluent and fastest-growing counties. Almost a year later, however, the Web site is still searching for an audience.

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The Customer Experience

Tuesday, September 15th, 2009

For someone who just checked into a New York hotel after being up all night on his new airline’s first Dubai to New York flight, Ian Ferguson-Brown sounds remarkably relaxed. Throw in the fact that he is launching that airline when airlines are dicey financial propositions at best, and he sounds downright tranquil. “Our mission and our vision is to change hospitality and aviation,” says Ferguson-Brown, head of brand management for United Arab Emirate-based Etihad Airlines.

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Why Sneaky Tactics May Not Help Resume

Monday, August 24th, 2009

IT is getting harder for job hunters to game the systems that recruiters use to identify potential candidates. Ever since employers started using text-searching programs to sort job resumes more than a dozen years ago, savvy applicants have sought to boost the odds that their resumes will make the cut. Computer programs search for the skills, job experience and other attributes an employer wants and then rank candidates. To trick the program to rank their resumes higher, some job hunters insert keywords that can’t be seen by the naked eye.

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Internet Reshapes Role of Media Buyers

Monday, August 24th, 2009

important role since the Internet and other digital media have exploded the variety of media outlets available for marketers. But not all the changes flowing from digital technology are as welcome. A push by several advertisers for the creation of an online ad-sales marketplace, run by eBay, has proved controversial on Madison Avenue…

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Spire Express Blog

I moved to Maine when I was 16 years old. I got my start as a feeder operator on a press. After a side step into the dying art of letterpress printing (which I quite enjoyed), I moved into film-based prepress. Building on that experience I then jumped head-first into digital prepress. I came on board at Spire Express in 2000, staying quite busy for some time doing imagesetting. Now here I am on the other side of yet another transition (away from silver-based imaging), working to stay on my toes with new technologies and media. When I'm not working, I enjoy playing the fiddle and banjo. Portland is a great town in which to work and play music.

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