Maine Broadcast Television, Print Advertising

Archive for the ‘Production’ Category

File-prep and color management

Thursday, September 17th, 2009

To achieve great prints from your files, you can wait for the planets to align, and say a few of your favorite magic words. Or, you can prepare your files in a logical way using a structured workflow and set up a color-management system that works to better control the color and consistency of your output.

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Production Agencies: How we trim fat.

Monday, September 14th, 2009

The last five years have seen an increased emphasis on marketing accountability. Public companies especially must show shareholders a straight line between marketing expenditures and revenue growth, and have put increasing pressure on their marketing departments to deliver with high-ROI programs. The current economic meltdown has increased the emphasis on measurable results, while driving down marketing budgets.

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Color Management

Thursday, August 13th, 2009

Many of you are looking more closely at implementing color management in your workflow. Despite being a commercially available product for more than 10 years, however, this technology is still largely misunderstood. Here, I’ll assist you in defining what color management is, what it can do for you, and what to consider when implementing this technology.

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Spire Express Blog

I moved to Maine when I was 16 years old. I got my start as a feeder operator on a press. After a side step into the dying art of letterpress printing (which I quite enjoyed), I moved into film-based prepress. Building on that experience I then jumped head-first into digital prepress. I came on board at Spire Express in 2000, staying quite busy for some time doing imagesetting. Now here I am on the other side of yet another transition (away from silver-based imaging), working to stay on my toes with new technologies and media. When I'm not working, I enjoy playing the fiddle and banjo. Portland is a great town in which to work and play music.

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