Color proofing technology has come a long way in a short time, and it’s still not fully settled down. The definition of a “printer’s proof” in Webster’s New World Dictionary reads: “A trial impression pulled from composed type for checking against the original manuscript.” That proof, product of a bygone day, was based on an image in physical relief, from which the page was printed. In those days…

more

Some direct marketers spend thousands of dollars creating and placing space advertisements only to find their money ill spent. Can space ads be a successful part of your marketing mix? Possibly, but only if you avoid the pratfalls of failed efforts. This medium is worth testing, but how can you learn their secrets and execute successful space campaigns year after year? By breaking down the anatomy of the space ad and building a smart campaign inside and out.

more

Many of you are looking more closely at implementing color management in your workflow. Despite being a commercially available product for more than 10 years, however, this technology is still largely misunderstood. Here, I’ll assist you in defining what color management is, what it can do for you, and what to consider when implementing this technology.

more