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Archive for the ‘Strategic Planning’ CategoryDigital RemixMonday, November 30th, 2009The down economy pushes B-to-B marketers to embrace digital tactics: b-to-b marketers tinker with online channels, watch social media emerge and fret over fitting it all into a marketing mix dominated by conventional approaches. As the current recession continues through 2009, a company’s marketing mix must produce sales-ready results using less expensive channels. The Marketing MazeTuesday, September 8th, 2009Reaching potential customers used to be simple: The choices were limited, and consumer behavior predictable. Now, how do you get your message through? MSNBC.com: EveryBlock.com Wont Replace Local News – Advertising Age – DigitalMonday, August 24th, 2009EveryBlock.com Wont Replace Local News via MSNBC.com: EveryBlock.com Wont Replace Local News – Advertising Age – Digital. Log in |
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