Maine Broadcast Television, Print Advertising

Archive for the ‘CRM Services’ Category

Identifying With Your Customers

Friday, November 27th, 2009

Asking questions and understanding your customers’ business is the foundation of great service.
I’ve heard estimates that more than 60 percent of customers who moved their business to a different supplier did so because they were dissatisfied with the people who were servicing their business. They felt that they weren’t understood and received poor customer service.

more

Where to Find the Next List of Top 10 Customers

Monday, October 5th, 2009

Marketing 4 Digital (M4D)

more

What your customer data should be telling you

Friday, October 2nd, 2009

Wisdom and knowledge are not the same thing. Wisdom is the application of knowledge: the ability to recognize a fact, trend, or signal as significant; the ability to take a technique and apply it to accomplish a goal. Modern enterprises know plenty about their customers-every day transactional systems chatter, Web logs fill, and customer activities are tracked. Most companies don’t need to know more about their customers, they need to know what to do with the knowledge already in hand. Fortunately, there are a number of emerging strategies for companies that need to gain wisdom about what they already know-and many don’t require opening up the corporate coffers, only taking a new approach to turn customer knowledge into wisdom.

more

Rewriting the Book on Service

Thursday, October 1st, 2009

EBSCO Publishing’s Stratton Lloyd explains how a close read of customer challenges enabled the firm to increase loyalty and sustain its rapid growth.

more

ROI Case Study – Colonial Life

Thursday, October 1st, 2009

Preventing waste is paramount when creating an efficient marketing fulfillment program. For Columbia, S.C.-based Colonial Life Supplemental Insurance, revamping collateral management processes maximized the company’s existing investments, saved money, improved productivity and boosted the bottom line.

more


Log in
Spire Express Blog

I moved to Maine when I was 16 years old. I got my start as a feeder operator on a press. After a side step into the dying art of letterpress printing (which I quite enjoyed), I moved into film-based prepress. Building on that experience I then jumped head-first into digital prepress. I came on board at Spire Express in 2000, staying quite busy for some time doing imagesetting. Now here I am on the other side of yet another transition (away from silver-based imaging), working to stay on my toes with new technologies and media. When I'm not working, I enjoy playing the fiddle and banjo. Portland is a great town in which to work and play music.

Read more posts by Mike

You are currently browsing the archives for the CRM Services category.

Latest Entries

Topics

Archives