Multichannel Feedback
Friday, October 7th, 2011The Feedback Success Formula: 1. Encourage your customers to complain. 2. Fix their problems. 3. Repeat.
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Archive for the ‘Brand Management’ CategoryThe BriefTuesday, September 15th, 2009A creative brief has one simple goal: To elicit the necessary client input needed to guide the production process. These days many advertisers seem to rush through, or skip, this process. This likely is a direct result of the rushed timelines for media campaigns and lack of proper resources. Rewriting the Book on ServiceMonday, September 14th, 2009EBSCO Publishing’s Stratton Lloyd explains how a close read of customer challenges enabled the firm to increase loyalty and sustain its rapid growth. Attain Success in an Integrated WorldTuesday, August 18th, 2009Most marketers can recite the official chief marketing officer (CM0) mantra: “Integrate all campaigns! Speak with one voice! Deliver a brand-consistent message across all channels!” This mantra is accompanied by visions of steadily growing awareness, preference for a company’s brand, along with ever increasing shareholder value. Build Your Brand with PhotographyTuesday, August 18th, 2009Close your eyes and think of a Pottery Bam catalog. Or Lands’ End. Or J. Jill. Can you picture them? Chances are, you have a clear and distinct image in mind. You know what the photography looks like because all of these brands have established a certain style and “look” that is unique to them. They’ve achieved this over time through consistent execution of their defined styles. Log in |
Spire Express Blog
I moved to Maine when I was 16 years old. I got my start as a feeder operator on a press. After a side step into the dying art of letterpress printing (which I quite enjoyed), I moved into film-based prepress. Building on that experience I then jumped head-first into digital prepress. I came on board at Spire Express in 2000, staying quite busy for some time doing imagesetting. Now here I am on the other side of yet another transition (away from silver-based imaging), working to stay on my toes with new technologies and media. When I'm not working, I enjoy playing the fiddle and banjo. Portland is a great town in which to work and play music. Read more posts by Mike You are currently browsing the archives for the Brand Management category. Latest EntriesTopics
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