Spire Express » Graphic Design

The Brief

Mike — Tue, 15 Sep 2009 12:50:47 +0000

A creative brief has one simple goal: To elicit the necessary client input needed to guide the production process. These days many advertisers seem to rush through, or skip, this process. This likely is a direct result of the rushed timelines for media campaigns and lack of proper resources.

Foundation for Automation

Mike — Tue, 08 Sep 2009 13:29:59 +0000

Mainstream direct marketing finally has discovered full-color, variable digital print. The volume of full-color digital print continues to jump and has become the fastest-growing direct marketing medium. The reason for its growth is no secret to firms that are driven by results. Variable targeted content increases response rates and gives marketers tremendous flexibility in changing messaging and creative to match the marketing opportunity.

Build Your Brand with Photography

Mike — Tue, 18 Aug 2009 12:16:04 +0000

Close your eyes and think of a Pottery Bam catalog. Or Lands’ End. Or J. Jill. Can you picture them? Chances are, you have a clear and distinct image in mind. You know what the photography looks like because all of these brands have established a certain style and “look” that is unique to them. They’ve achieved this over time through consistent execution of their defined styles.