Spire Express » Internet http://www.spireexpress.com/blog Just another WordPress weblog Thu, 02 Sep 2010 15:01:17 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Google Radio-Ad Heads Quit http://www.spireexpress.com/blog/google-radio-ad-heads-quit/ http://www.spireexpress.com/blog/google-radio-ad-heads-quit/#comments Mon, 05 Oct 2009 17:30:10 +0000 Mike http://www.spireexpress.com/blog/google-radio-ad-heads-quit/ The heads of the radio-advertising firm bought by Google Inc. a year ago have left the company as the Internet giant faces skepticism about its efforts to sell ads on radio stations. Google confirmed the departures of Chad Steelberg and Ryan Steelberg, brothers who led the radio-ad firm dMarc Broadcasting Inc. and sold it to Google last year for $102 million, plus the potential for $1.1 billion in performance-based payments tied to revenue and ad-inventory targets.

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]]> http://www.spireexpress.com/blog/google-radio-ad-heads-quit/feed/ 0 Web-Video ‘Skins’ http://www.spireexpress.com/blog/web-video-skins/ http://www.spireexpress.com/blog/web-video-skins/#comments Mon, 05 Oct 2009 14:02:51 +0000 Mike http://www.spireexpress.com/blog/web-video-skins/ CBS is about to start showing some skin. About a year after they were introduced, a handful of video-ad formats-called bugs, tickers and skin – are jockeying to become the favorites among marketers. The skin format, in which the ad appears in a graphic surrounding the window where the video plays, has been slower to gain momentum because it isn’t widely available on top video sites.

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