Coach Wooden said: “The main ingredient of stardom is the rest of the team.” This piece is one part of a four-part series about direct mail and it’s other teammates, in this case mail and radio. Allan Nahajewski talks about a car dealer who pairs up direct mail with drive-time radio spots. Read the whole story on delivermagazine.com.

Danielle Sacks, award-winning senior writer at Fast Company magazine chronicles how YouTube CEO Salar Kamangar and his team have transformed Google’s Folly into a mind-blowing — and lucrative — global platform that is redefining the entertainment business.

Read the print article here.

Read the article on Fastcompany.com

There’s something hilarious about seeing a cartoon bear cuss like George Carlin in a computerized voice while planning vehicular homicide. For this, the world can thank Xtranormal, an online animation company that plops anyone touched by the muse into the director’s seat of his own comedy sketch.

Read print article here.
Visit Xtranormal site.

Beyond basic best practices to shorten and clarify search ad copy, the choice of language used in the creative should depend on what the objective is, according to search marketing experts. “Creative can impact click-through and conversion rate, and many times, the two act in opposition to each other…

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Web marketers can easily tell whether a particular consumer visited a specific site, when she visited, and whether she bought something. But despite a decades-long head start, television advertisers haven’t been as successful connecting the shows people watch to the products they buy. Now a new media research company, TRA – for “True ROI Accountability for Media” – is taking another crack at the problem. It merges data from people’s cable set-top boxes with consumer-purchase databases…

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Great taglines have three things in common:
1. You see them;
2. You understand them;
3. You connect them to the company.

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Whether you’re using online or offline media channels to drive your direct marketing, copy significantly impacts your results. Direct is about getting prospects to read your message and respond right now. While you strive to build and support your brand using high-impact formats and images, you also must deliver copy that touches the heart and head of your prospects.

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When sending a book for review, it’s essential to include the following: (1) a copy of the book; (2) a personal cover letter to the reviewer that sells the book and tells why it is important to the readers of the review; (3) a press release that enthusiastically describes the book and its benefits…

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The heads of the radio-advertising firm bought by Google Inc. a year ago have left the company as the Internet giant faces skepticism about its efforts to sell ads on radio stations. Google confirmed the departures of Chad Steelberg and Ryan Steelberg, brothers who led the radio-ad firm dMarc Broadcasting Inc. and sold it to Google last year for $102 million, plus the potential for $1.1 billion in performance-based payments tied to revenue and ad-inventory targets.

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GOOGLE INC. has been racing to extend its reach on the Internet and in traditional media. Now it needs advertisers to follow. Among those it is wooing is Alan Cohen, chief marketing officer of Gemstar-TV Guide International Inc.

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