Big Daily’s ‘Hyperlocal’ Flop
September 15th, 2009 by Mike
FOR BELIEVERS in the power of rigorous local coverage to help save newspapers, the Washington Post’s launch of LoudounExtra.com last July was a potentially industry-defining event. It paired a journalistic powerhouse with a dream team of Internet geeks to build a virtual town square for one of Virginia’s and the nation’s most-affluent and fastest-growing counties. Almost a year later, however, the Web site is still searching for an audience.
