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Base your direct mail strategy on the synergy of multiple elements
October 7th, 2009 by Mike
An effective direct mail strategy is based on the synergy of multiple key elements working together to generate cost-effective response – not just one or two tactical pieces. Focus on only one – such as the format – at the expense of the rest, and you’ll dramatically limit your response. Leave a ReplyLog in |
Spire Express Blog
I moved to Maine when I was 16 years old. I got my start as a feeder operator on a press. After a side step into the dying art of letterpress printing (which I quite enjoyed), I moved into film-based prepress. Building on that experience I then jumped head-first into digital prepress. I came on board at Spire Express in 2000, staying quite busy for some time doing imagesetting. Now here I am on the other side of yet another transition (away from silver-based imaging), working to stay on my toes with new technologies and media. When I'm not working, I enjoy playing the fiddle and banjo. Portland is a great town in which to work and play music. Read more posts by Mike Latest EntriesTopics
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