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Attain Success in an Integrated World
August 18th, 2009 by Mike
Most marketers can recite the official chief marketing officer (CM0) mantra: “Integrate all campaigns! Speak with one voice! Deliver a brand-consistent message across all channels!” This mantra is accompanied by visions of steadily growing awareness, preference for a company’s brand, along with ever increasing shareholder value. Leave a ReplyLog in |
Spire Express Blog
I moved to Maine when I was 16 years old. I got my start as a feeder operator on a press. After a side step into the dying art of letterpress printing (which I quite enjoyed), I moved into film-based prepress. Building on that experience I then jumped head-first into digital prepress. I came on board at Spire Express in 2000, staying quite busy for some time doing imagesetting. Now here I am on the other side of yet another transition (away from silver-based imaging), working to stay on my toes with new technologies and media. When I'm not working, I enjoy playing the fiddle and banjo. Portland is a great town in which to work and play music. Read more posts by Mike Latest EntriesTopics
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