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Archive for October, 2011Search engine marketing comes back strongMonday, October 17th, 2011Internet Retailer summarizes two recent reports: State of Search Engine Marketing Report 2010 by consulting firm Econsultancy.com Ltd in conjunction with the Search Engine Marketing Professional Organization, and Q1, 2010 Search Advertising Results: Analysis, Interpretation and Forecasts” by search engine marketing services firm NetEiixir. Read the print article here Read the online article here
Multichannel FeedbackFriday, October 7th, 2011The Feedback Success Formula: 1. Encourage your customers to complain. 2. Fix their problems. 3. Repeat. Read the print article here. Jonathan Beeston, of Efficient Frontier discusses Biddable DisplayFriday, October 7th, 2011Jonathan: “The banner is the grandfather of online advertising. It has spawned different sizes, formats, and targeting over the years, but like many grandfathers, it still has an old-fashioned way of behaving, especially in regards to trading.” Read the print articles here. Not showing up in natural search?Wednesday, October 5th, 2011Nathan Safran, senior research analyst and Seth Dotterer, senior director of marketing, both from Conductor, inc. studied 88,758 keywords, on which the retailers spent more than $2.4 million per day for paid search ads. They evaluated those keywords in natural search. This piece details the results and chronicles how to use the results from a ppc campaign to tailor natural search. Read the print article here or go to their site
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Spire Express Blog
I moved to Maine when I was 16 years old. I got my start as a feeder operator on a press. After a side step into the dying art of letterpress printing (which I quite enjoyed), I moved into film-based prepress. Building on that experience I then jumped head-first into digital prepress. I came on board at Spire Express in 2000, staying quite busy for some time doing imagesetting. Now here I am on the other side of yet another transition (away from silver-based imaging), working to stay on my toes with new technologies and media. When I'm not working, I enjoy playing the fiddle and banjo. Portland is a great town in which to work and play music. Read more posts by Mike You are currently browsing the Spire Express blog archives for October, 2011. Latest EntriesTopics
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