|
15 tips to maximize your direct mail investment
October 5th, 2009 by Mike
1. Ask customers for referrals. Customer-referred prospects generally convert at a much higher rate than other prospects. Request referrals on your order form, a blow-in response card, bounce-back package insert, or anywhere else it’s appropriate. Referral programs work well for both B-to-B and B-to-C marketers. 2. Use dot-whacks. Dot-whacks are problem-solvers and inexpensive creative tools used to… Leave a ReplyLog in |
Spire Express Blog
I moved to Maine when I was 16 years old. I got my start as a feeder operator on a press. After a side step into the dying art of letterpress printing (which I quite enjoyed), I moved into film-based prepress. Building on that experience I then jumped head-first into digital prepress. I came on board at Spire Express in 2000, staying quite busy for some time doing imagesetting. Now here I am on the other side of yet another transition (away from silver-based imaging), working to stay on my toes with new technologies and media. When I'm not working, I enjoy playing the fiddle and banjo. Portland is a great town in which to work and play music. Read more posts by Mike Latest EntriesTopics
Archives |
